Why are we here? It’s the quintessential existential question. [Say that five times fast—heck, try it slow.] But aside from our sense of humanity, the answer to this question is important for municipalities that are interested in participating in the broadband marketplace, according to Bryan Baker, president of Com-Control Inc.
Baker’s presentation, “Got … Light?” was among the first presentations on the DCE launch pad this fine Thursday morning in Phoenix. The reason why most city leaders are interested in a broadband initiative—Baker says there are 400 such community initiatives currently in the United States—are interested spurring economic development and creating a revenue stream. In short, to compete.
Broadband is the new phase of industrialization, Baker says, stressing, “It’s not really a choice.” If municipalities don’t improve their broadband communications, they will be left in the dust.
Baker equates broadband networks to the railway system. In the beginning, the core infrastructure was originally built to connect key areas for national economic welfare. Those that were connected thrived, while those that weren't lagged. Now, he says municipals have to take up the cause, become Davids in the fight against service provider Goliaths.
In order to compete with the large broadband communications companies, municipalities have to create a strong value proposition, Baker says. Customer service is one key attribute that alternative provides can promote as a benefit. "You don't just sell a box," he says. "Sell the experience."
